To emboss, or deboss – that is the question. They are both techniques used to imprint impressed or depressed images onto paper which can add that extra something to your print jobs. To decide which approach could be right for your business, let’s take a look at the differences between the two.
Embossing is when you raise a logo or other image to create a 3D graphic. This raised design is achieved by pushing a metal die into paper, card stock (or other chosen material) from underneath. The raised area can then have ink or foil applied to it for added effect or it can be left unprinted or unfoiled (i.e. known as a blind emboss).
Debossing is the opposite of embossing as you are creating an indent in the material you are using. A metal die is stamped onto the front of the material you are using causing depressions that leave a (debossed) imprint of the image on your paper, card stock (or other chosen material). You can choose to leave the debossing as it is (i.e. known as a blind deboss) or you can fill the indentation with ink.
Both embossing and debossing can be used in combination with offset printing or foil stamping to add depth and impact to a design. Dies can be sculpted as single-level, multilevel, sculptured or with beveled edges to create striking, multi-dimensional designs.
Business cards, stationery and presentation folders are just some of the collateral that can be custom embossed or debossed for your business. Business cards really lend themselves to both techniques, although embossing is far more common than debossing. When you emboss your business card you will most likely have the reverse image on the back of the card and the embossed image on the front. If you choose debossing on a thick card material however, then only one side of your business card will be affected.
Author: Karin Ingram Posted date: 04/09/2017